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Explore expert tips, strategies, and data-driven insights to improve customer retention and engagement.

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B2B Ecommerce Is Manufacturing's Biggest Untapped Growth Lever—Here's the Proof

Your customers buy from Amazon at home. They use DoorDash for lunch. Then they call your 1-800 number to place a $50,000 order. The cognitive dissonance is remarkable. We've trained B2B buyers to expect 2024 experiences in their personal lives while accepting 1994 experiences at work. That gap is about to close. And manufacturers who aren't ready will lose share to those who are.

Must Read

Orlando Gadea

Executive Director

Featured

A woman with a file

B2B Ecommerce Is Manufacturing's Biggest Untapped Growth Lever—Here's the Proof

Your customers buy from Amazon at home. They use DoorDash for lunch. Then they call your 1-800 number to place a $50,000 order. The cognitive dissonance is remarkable. We've trained B2B buyers to expect 2024 experiences in their personal lives while accepting 1994 experiences at work. That gap is about to close. And manufacturers who aren't ready will lose share to those who are.

Must Read

Orlando Gadea

Executive Director

Featured

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Agentic Commerce Is B2B's Next Battleground—Here's What Most Leaders Are Missing

Tools

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What Amazon Business Gets Right That Traditional Manufacturers Get Wrong

Insight

A calculator ontop a table

The Hidden Cost of Competing on Price in B2B: Lessons I have learned the hard way

Management